Here's the point:
"Q: For the last few years I have been hearing a lot about periodicals slowly meeting their demise... What steps is Ride taking to make people feel they need the actual hard copy in hand...?
A: I’m not going to say that Ride is selling more than it ever has. But I truly believe that the magazine is better than it’s ever been, and we have the Internet to thank for that. We’ve removed all the bullshit; all the boring, monotonous things that we had to do to be “all encompassing,” and have rethought what goes in the magazine... I’m well aware that we can’t beat online in speed and quantity, so we focus on quality and exclusivity."
-ESC-
"Q: For the last few years I have been hearing a lot about periodicals slowly meeting their demise... What steps is Ride taking to make people feel they need the actual hard copy in hand...?
A: I’m not going to say that Ride is selling more than it ever has. But I truly believe that the magazine is better than it’s ever been, and we have the Internet to thank for that. We’ve removed all the bullshit; all the boring, monotonous things that we had to do to be “all encompassing,” and have rethought what goes in the magazine... I’m well aware that we can’t beat online in speed and quantity, so we focus on quality and exclusivity."
-ESC-
No comments:
Post a Comment
Feel free to leave any feedback.